This is a very engaging show which really widened my eyes to product design. To see Phillip Starck’s way of thinking and how he critiques a lot of the students work is extremely interesting and useful. In this show Phillip Starck’ wanted to find new talent of design in Britain, and to also help the students and viewers with conscious product decisions. The design ethics are shown through a couple of his comments, ‘To many products in a world were resources are diminishing’ really highlights the way in which product design should be taken on. Designers should be so critical in their design so that people want to cherish items and keep/ use them through out life, minimizing ‘useless product’.
Another key design ethic the Phillip states is that product designers should look behind the product at the meaning, the purpose, the intention, the style, and use. To be able to look in-depth into a product is a key principle that designers should have to be able to design products which consumers will hold on to.
The last design ethic that I would like to high light is the need to be able to present. This is an essential part of being a designer, if we cant communicate our ideas then the clients then they wont understand the product and intern wont buy the product. Phillips metaphor for presenting, as being like your at the circus, taking risks, scaring your self and having fun, I think is a fantastic way designers should approach presenting their work to clients .